6 Critical Factors Google Uses To Rank Your Business in SERP – Limra Softech

 



Ranking factors are criteria that Google takes into account to better position a website on the results page for a particular keyword. Although no one is absolutely sure which are the most prevalent, it is a fact that the ranking factors exist. Google itself confirms that there are more than 200 factors that define which pages will be better positioned when you do a search. Next, you’ll see Google’s most important ranking factors that a professional Digital Marketing Company in Bangalore should respect.


Why digital marketing is necessary for every Small Business-Digital Marketing Agency in Bangalore

6 Critical Factors:

  • Original and quality content
  • Local SEO
  • Title keywords
  • Length of stay on the page
  • Responsive design
  • Usability and SSL


Original and quality content
First of all, never copy content from elsewhere, under any circumstances. Not only does this ruin your page rank, but it can also severely penalize you. The best way to contemplate this factor is to have a good Content Marketing strategy defined by the Best Digital Marketing Agency in Bangalore. Quality content reinforces your authority in a number of ways. Besides helping you get the links, they create an audience. Google values a well-written text much more than something built just to insert keywords. Content size is closely linked to the ranking factor.


Local SEO
How can we leave Local SEO practices behind? The way of doing SEO is evolving, and the way people search the internet is changing. Through the search by mobile device, 4 out of 5 users carry out local searches, such as where the nearest hardware store, hairdresser, or dentist is. That is why we must give local SEO optimization the importance it deserves, especially if we want to come out in the top positions of the search results. Google wants to give us more effective results.

A classic example of local SEO is Orient Tech, an automotive service provider in Qatar that does very well locally on Google SERP.


Title keyword
The page title is one of the most important elements of SEO on-page. It is not necessarily the title of the article. It is a property of the HTML code, which you can see in the browser tab or on the Google results page. The keyword must be there, preferably at the beginning. If your site is on Word Press, a tip is to install Yoast SEO. In it, you can easily edit this information, which will be very useful to help your site on Google. It is a good idea for the keyword to appear in the first 100 words. Also put it in some subtitles, always remembering not to force the bar.


Length of stay on the page
You may have become accustomed to the fact that Google knows everything about you. One of the things that Google knows is how much time you spend on a website. Your website should take a maximum of 2 seconds to load. After that, it starts to be penalized by Google because it damages the user experience. There are a number of actions you can take to make your page reloading faster.


Responsive design
Did you know that more than half of searches on Google are done on mobile devices? Taking this into account, the search giant prioritizes sites that are responsive. Responsive sites are those that (with the same layout and regardless of device) adjust to any resolution harmoniously, passing the same reading experience to the user. This also helps with loading speed. Hire the Best Digital Marketing Company In Bangalore and get your responsive web design now.


Usability and SSL
There is no point in having great content if the usability of your site is poor. SEO Agency in Bangalore always considers the user experience and prioritizes sites where there is smooth navigation. Sites with difficult navigation and high bounce rates end up underperforming in their positioning. If you still don’t use the SSL certificate on your website, run now and go get yours. Google itself has already stated that it uses HTTPS as a criterion for the classification of the site.

Contact Details:
info@limrasoftech.com
+91 8041732999

Tagged with: Digital Agencies in Bangalore, Digital Marketing Company in Bangalore, Digital Marketing In Bangalore, Digital Marketing Services In Bangalore, SEO Agency In Bangalore, Top Digital Marketing Companies In Bangalore


Location: Bengaluru, Karnataka, India

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